Cultivating a Research Mindset
Research can be scary. But the change in perspective that happens after you spend time connecting with customers is powerful, and the truths you learn are worth it. We're going to talk about how to bring more of that power to your work and maybe make it a little less scary. I like to call it the research mindset. It helps create new understanding about what’s possible, it provides insights to make a product better, and it helps guide and build momentum.
Join me as I talk about discovery work at Travelocity, Ancestry, Bluehost, and other organizations. You’ll learn how to conduct research that delivers results, changes behavior, and creates a research mindset within your organization.
Jay Fichialos is the VP of Design at Progressive Leasing. He specializes in building and growing high-performance design and research organizations. Jay has worked with organizations large and small including, Travelocity, Sabre Labs, Ancestry, Asurion, and Bluehost. He is also an avid long-distance bicycle racer, and can often be found training in Utah, where he lives with his wife and two daughters.
Join us at the Front!
In it's 6th year, Front is a sell-out event, with 800 annual attendees from 8 countries and 34 states across the US. Join us at the Front to share, learn, and be inspired to create amazing products.