Speakers

2018 speakers

Samantha Warren

Sr. Experience Design Manager
Adobe

Blind spots and bents: Designing around your product biases

How taking a look at a problem from a different perspective led to a complete reinvention of our product and my perception of product design.

This presentation will examine what it means to overcome bias through the lens of my team’s case study around the redesign, rebranding, and re-launch of Typekit to Adobe Fonts.

It will touch on different types of biases and how to overcome them while exploring three main aspects of the product case study:

  • Designing beyond the pixels to influence every aspect of the product experience
  • Conducting guerrilla user testing to make stakeholders aware of their blind spots
  • Thinking beyond your intuition to design for inclusivity.

About Samantha

As the Senior Experience Design Manager for Adobe Stock and Fonts, Samantha leads the product design vision for Adobe’s creative marketplace. She has been a Design Director for agencies on the East Coast, a product design consultant for startups across Silicon Valley, and a designer at Twitter. A few years ago she championed http://styletil.es/, a method for establishing a visual language during the design process. She loves spending time with her husband in the outdoors, mid-century modern furniture, and hanging with her Frenchie puppy named Ray Ray.

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