Troy Azmoon

Vice President, Platform Design

Creating design in the Enterprise: The ServiceNow design journey

As a product leader, you speak the language of outcomes and realize the value of design in achieving product experiences that people will love. But what to do when there is no design function at your rapidly growing company? You showcase the power of design thinking in products you create. You learn from and work closely with the founder, who becomes your mentor. You take on the challenge to build a design function from the ground up. As demand for thoughtfully designed products increases, you purchase a design agency to accelerate the company-wide transformation. You create a design culture, and a studio to celebrate the creative, quirky, and down-to-earth team values. A vision takes hold on how to truly design at scale, platform-first. In time, all products across the company, now 10 times larger, are imbued with design teams, working together and contributing to a maturing design system. Coming back to the decades-old Platform UI, you lead a talented cross-functional team to deliver ServiceNow’s reimagined, all-new platform experience to thousands of the worlds largest companies: The Next Experience

About Troy

Design VP and founder of ServiceNow's design organization. Led creation and vision for ServiceNow's brand-new Platform UI, The Next Experience. Previously, product leader for ServiceNow's Visual Task Boards, ServiceNow Connect, and first Mobile product. Previously product leader, web developer and test engineer at companies from start-up to fortune 500.

Enjoys surfing, motorcycles, archery, literature, piano, guitar, and building.

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