Sarah Doody

UX + Product Consultant
Founder, The UX Notebook

About Sarah

Sarah Doody is a user experience designer and product consultant based in New York City. She helps teams create products people need and love. She does this through user research, prototyping, and user experience design. Sarah also created her own course, User Research Mastery to help teams understand their users and make smarter UX decisions. Previously, Sarah created General Assembly’s first 12-week UX immersive program in 2011. Sarah is also the founder of the popular UX newsletter, The UX Notebook . Sarah is available for consulting and speaking worldwide.

Storyboarding in Product Development    ⟶

Size: 10-50   •   Length: 1 day   •   Price: $7,000

Subjects: UX

Why do so many teams fail to launch products on time? Why do budgets quickly creep beyond initial projections? Why do so many products launch and then, customers fail to adopt the product or feature?

It’s because too often, teams jump right into designing and building before they establish their product story –– the deep understanding of how the product fits into people’s lives.

Teams often let the weeds of the product details distract them from considering the user as a person. Discussion about people is quickly overshadowed by pixels and code.

Storyboarding is a critical activity to product development because it forces us to develop a deeper understanding of the people we are designing for. It forces us to establish the context, characters, and a clear language which creates an anchor that can ground the team and keep the focus on people.

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Validate Your Product Idea    ⟶

Size: 10-50   •   Length: 1 day   •   Price: $7,000

Subjects: UX, Product Management

Most products fail because the team didn't build the wrong product in the first place. How does this happen? It’s because we race to the “build” phase and focus all our energy on the product. If you truly want to create an awesome product, you have to understand the people your product will serve.

The best competitive advantage you can have is to understand your people, your audience, your potential customers better than everyone else. Your audience will guide you to the exact product you should create and how you should market it. And when you create a product based on research, you can even get people to pay for it before it's even built.

This working will help teams learn how to:

  • Do fast, affordable, and insightful use research to gather the information you need to build an effective product or service
  • Analyze user research findings to identify a tangible solution for the problems that your audience has
  • Walk through a simple step-by-step demo for building a high converting landing page
  • How to identify the specific product to build initially, your MVP, and not build something too complicated as your first version
  • Leverage email to build trust with your early prospects and keep them engaged while you build that MVP or first features.

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Join us at the Front!

Reserve your seat now for the premier UX and Product Management training experience. Design your custom training program now. Whether you’re a beginner or seasoned professional, the Front UX & Product Management Workshop Series will take you and your team to the next level in product design and management.