Richard Banfield

Fresh Tilled Soil

About Richard

Richard is a the CEO and co-founder of Fresh Tilled Soil. After completing a degree in Biology, Richard was attracted to the world of web tech and worked his way up the digital food chain, starting with online ad sales at MultiChoice, Africa’s largest TV and Internet media business. He was in the thick of it during the dot-com years, co-founding Acceleration, an international adtech business headquartered in London (now owned by advertising giant WPP).

Under Richard’s leadership Fresh Tilled Soil has delivered digital product design, product strategy, and workshops to 700+ clients across the world. His colorful life experience includes being an officer in the army and being a dive master on the remote Islamic Republic of the Comoros. Richard is a mentor at several incubators and accelerators as well as Advisor and lecturer at the Startup Institute.

Richard has published three books. His latest is Product Leadership: How Top Product Leaders Launch Great Products and Build Successful Teams. Design Leadership was his second book published by O’Reilly. The first was Design Sprint: A Practical Guidebook for Building Great Digital Products, which he coauthored with CTodd Lombardo and Trace Wax.

Introduction to The Design Sprint

Size: 10-60   •   Length: 1 day   •   Price: $15,275

Subjects: UX

No matter what industry you work in, whether you're tackling a digital or physical problem, or a customer-facing or internal issue, design sprints will help you test and validate solutions to your team's biggest questions. Ideal for those new to the sprint process, attend solo or bring your whole team and introduce your company to a more efficient way to design with sprints. Explore the basics of design sprints in this day-long workshop. You’ll dive into the main concepts and practicalities behind organizing design sprints, understanding customer pain points and reducing bias, plus you'll get hands-on experience solving a mock problem in a small-group setting over the course of the day.

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Join us at the Front!

Reserve your seat now for the premier UX and Product Management training experience. Design your custom training program now. Whether you’re a beginner or seasoned professional, the Front UX & Product Management Workshop Series will take you and your team to the next level in product design and management.