Sarah Doody

UX + Product Consultant
Founder, The UX Notebook

About Sarah

Sarah Doody is a user experience designer and product consultant based in New York City. She helps teams create products people need and love. She does this through user research, prototyping, and user experience design. Sarah also created her own course, User Research Mastery to help teams understand their users and make smarter UX decisions. Previously, Sarah created General Assembly’s first 12-week UX immersive program in 2011. Sarah is also the founder of the popular UX newsletter, The UX Notebook . Sarah is available for consulting and speaking worldwide.

Storyboarding in Product Development

Size: 10-50   •   Length: 1 day   •   Price: $7,000

Subjects: UX

Why do so many teams fail to launch products on time? Why do budgets quickly creep beyond initial projections? Why do so many products launch and then, customers fail to adopt the product or feature?

It’s because too often, teams jump right into designing and building before they establish their product story –– the deep understanding of how the product fits into people’s lives.

Teams often let the weeds of the product details distract them from considering the user as a person. Discussion about people is quickly overshadowed by pixels and code.

Storyboarding is a critical activity to product development because it forces us to develop a deeper understanding of the people we are designing for. It forces us to establish the context, characters, and a clear language which creates an anchor that can ground the team and keep the focus on people.

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