Richard Banfield

Fresh Tilled Soil

About Richard

Richard is a the CEO and co-founder of Fresh Tilled Soil. After completing a degree in Biology, Richard was attracted to the world of web tech and worked his way up the digital food chain, starting with online ad sales at MultiChoice, Africa’s largest TV and Internet media business. He was in the thick of it during the dot-com years, co-founding Acceleration, an international adtech business headquartered in London (now owned by advertising giant WPP).

Under Richard’s leadership Fresh Tilled Soil has delivered digital product design, product strategy, and workshops to 700+ clients across the world. His colorful life experience includes being an officer in the army and being a dive master on the remote Islamic Republic of the Comoros. Richard is a mentor at several incubators and accelerators as well as Advisor and lecturer at the Startup Institute.

Richard has published three books. His latest is Product Leadership: How Top Product Leaders Launch Great Products and Build Successful Teams. Design Leadership was his second book published by O’Reilly. The first was Design Sprint: A Practical Guidebook for Building Great Digital Products, which he coauthored with CTodd Lombardo and Trace Wax.

The Enterprise Design Sprint

Size: 10-60   •   Length: 1 day   •   Price: $15,275

Subjects: UX

The Design Sprint is no longer the domain of startups. Enterprises around the world are using Design Sprints to solve problems and drive digital transformation. This powerful timeboxed problem-solving framework gets teams to answers quickly and effectively. In this one-day workshop, you'll learn when to use them, how to organize them, how to convince decision makers and influencers to participate, how to reduce assumptions, and how to prioritize challenges. We'll cover techniques for understanding customers’ pain points, narrowing down, prototyping, and testing potential solutions; and reducing biases and subjectivity in decisions. The exercises embedded in the five phases are designed to reduce politics, increase collaboration across functions and put the focus on answers (outcomes) and not just assets (outputs). Learn from enterprises like Home Depot, Google, LearnVest, IBM, AARP, Fidelity Investments, Blue Cross Blue Shield, and many more, how you can run, facilitate or sponsor your own design sprint and start delivering solutions in organizations of any size.

Contact Us To Book

Join us at the Front!

Reserve your seat now for the premier UX and Product Management training experience. Design your custom training program now. Whether you’re a beginner or seasoned professional, the Front UX & Product Management Workshop Series will take you and your team to the next level in product design and management.