Optimizing for Outcomes Over Outputs in Product Initiatives
Case Study Conference Speaker
Want your product initiatives to succeed? Focus on outcomes, not outputs! Outputs are the things you do, like building features or writing code. Outcomes are the things you achieve, like increasing user engagement or reducing churn. When you focus on outcomes, you're more likely to make decisions that actually make a difference for your users and your business.
This workshop will introduce you to a few frameworks and tools to help you focus on outcomes throughout the entire product lifecycle. We'll cover discovery, prioritization, building, releasing, and measuring outcomes. For each stage, we'll walk through a practical case study and then give you exercises to practice applying the frameworks and tools using the templates provided.