Aaron Fry

Associate Professor, Director
Parsons School of Design

Elevating design with strategy

Thursday, 7 November 2019, at 1:30 PM

The traditional method of formulating business strategy is sequential, inflexible and often leads to user experiences that are based on outdated assumptions about consumer behavior and company potential.

Split into three sections(identify, test and design), this workshop will help you engage in conversations around reframing the problem, discover tools to embrace ambiguity while being specific about the overarching outcomes that need to be achieved and templates to help construct design briefs and specifications with measurable impact.

About Aaron

Born in New Zealand, Aaron Fry is an artist, designer and strategic design educator with twenty-four years of full-time experience in the design education field. Currently, he is concentrated on analyzing the role of design in 21st Century strategies for information visualization; both quantitative and behavioral at the intersection of design, business and the social sciences, with an emphasis on social justice. Aaron is the author of numerous articles, speaks regularly at conferences and workshops internationally on visualization, business education, and the role of design in financial literacy.

Join us at the Front!

Reserve your seat now for the premier UX and Product Management training experience. Design your custom training program now. Whether you’re a beginner or seasoned professional, the Front UX & Product Management Workshop Series will take you and your team to the next level in product design and management.