Chief Brand Officer
Making the Best Product Bets
Thursday, 9 November 2021, at 1:30 PM
As a Product Manager, chances are you have worked at a place where you feel success in your job was all about just launching the product. In some ways, you may have felt like a glorified project manager.
Great product leaders don't just launch products. They make sure the products they are going to crush it in the market. Making sure what you are building is going to succeed lies in three main practices:
- Becoming the undisputed subject
- Identifying early why products fail, and rapidly creating prototypes to avoid those failures
- Creating a product story that wins over internal stakeholders and ultimately the customer
Brian began his career at Ethicon with Johnson&Johnson. He has since worked on products at Nike, where he worked on products like Nike+ Running, FuelBand, Nike.com platform, and NikeID. He then joined Vivint and ran the Product Management organization for their Smart Home team. Now, Brian is the Chief Product Officer at Owlet Baby Care, where they build technology that empowers parents to give expert level care at home, at a fraction of the cost.
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