Gibson Biddle

Product Advisor
Previously Chegg and Netflix

How to Become a World-Class Product Leader

Thursday, 8 November 2018, at 8:30 AM

This workshop focuses on helping product leaders and product-focused CEOs develop their company’s overall product strategy, and to define the product strategy for each “pod” or “swimming lane” within larger product organizations.

The workshop has a highly interactive, step-by-step approach which introduces different tools, models, and frameworks, followed by the application of these ideas to each participant’s product. In the workshop, Gib Introduces four models:

  • The GLEe model, describing what you will “Get big on,” how you will “Lead from there,” then eventually, “Expand to dent the universe.”
  • The DHM model, defining your hypotheses, or product strategies, for how you will “Delight customers, in Hard-to-copy, Margin-enhancing ways.”
  • A framework for defining metrics that measure both customer and shareholder value.
  • The GEM model, clarifying how you will prioritize Growth, Engagement, and Monetization.
At the end of the workshop, Gib will show how these models work together to define a four-quarter, rolling product roadmap that pulls together product strategies, metrics, and tactics. The workshop ends with highly interactive case studies, demonstrating how Gib utilized quarterly product strategy meetings at both Netflix and Chegg to put a strategy into action.

About Gibson

Gibson Biddle teaches graduate-level entrepreneurship and product management courses at Stanford and Dartmouth is an adviser to a half-dozen Silicon Valley startups and gives product leadership talks and workshops all around the world.

Gib began his career as a producer at Electronic Arts, then sold his first startup, Creative Wonders, to The Learning Company (TLC). He helped TLC, an educational software company to grow, then sold the company to Mattel for $3.5B. In 2005, Gib joined Netflix as VP of Product and in 2007, launched the video streaming service that 130M know and love today.

In 2010, Gib joined his next startup, Chegg. Today, Chegg helps students save $500 million each year by enabling students to rent textbooks instead of buying them. In 2012, Gib launched Chegg Study, a monthly homework help service that millions of students use each year to save time, save money, and get smarter. Chegg went public in 2013 and now has a market cap of $3.5B.

Join us at the Front!

Reserve your seat now for the premier UX and Product Management training experience. Design your custom training program now. Whether you’re a beginner or seasoned professional, the Front UX & Product Management Workshop Series will take you and your team to the next level in product design and management.