Kyle Jacobsen


The Balance of Market Opportunities & Customer Driven Innovation

November 4, 2022, at 8:30 AM

Balancing investments between new market opportunities and innovation for existing customers can be one of the most challenging questions a business has to answer. It’s asking the age-old question, “should we go wider or should we go deeper?” Going wider increases the TAM of your product but it comes with great risk because it’s not a question of just product/market fit but of company/market fit. Going deeper satisfies your current clients but will it expand your revenue?

The purpose of this workshop is to develop a methodology to answer this question. We will create a scorecard to help you and your team identify opportunities and risks in order to decide which investments are right for your company.

About Kyle

Kyle has been building B2B SaaS since the dinosaurs roamed the earth. His journey has taken him across many different industries and in all stages of growth. He is now the CPO and Co-Founder of Everee.

Join us at the Front!

Reserve your seat now for the premier UX and Product Management training experience. Design your custom training program now. Whether you’re a beginner or seasoned professional, the Front UX & Product Management Workshop Series will take you and your team to the next level in product design and management.