Sarah Doody

UX Designer + Product Consultant
Founder, The UX Notebook

A Culture of Curiosity: How to Create a Cadence and Culture of Research On Your Team

Thursday, 8 November 2018, at 1:30 PM

Teams talk about doing research, but don’t actually DO it until it becomes a “crisis moment” –– a launch doesn’t go as planned, a stakeholder demands it, or users reject a new feature. And then … research to the rescue!!

Everyone gets excited, the research is done, there’s a nice research findings presentation and some of the insights are integrated into the product. And then two weeks later, it’s as though the research never happened.

Too often research is a one-hit wonder. To make smart product decisions, you team must immerse themselves in research throughout the entire product development process.

Creating a consistent cadence of research helps equip your team to always be informed with the most recent insights they need to design the right solution, so you can avoid launching features people don’t use and the weeks of “re-work” that normally follow a flawed.

In order to create a cadence of research, it must be a part of your culture. And that can’t just be the job of someone with “UX Researcher” in their job title.

In this workshop, you will learn how everyone on a product team can contribute to creating a culture of research, the types of research you can do each quarter, how to conduct smart usability tests, and what you can do to evangelize research on your team.

About Sarah

Sarah Doody is a user experience designer and product consultant based in New York City. She helps teams create products people need and love. She does this through user research, prototyping, and user experience design. Sarah also created her own course, User Research Mastery to help teams understand their users and make smarter UX decisions. Previously, Sarah created General Assembly’s first 12-week UX immersive program in 2011. Sarah is also the founder of the popular UX newsletter, The UX Notebook . Sarah is available for consulting and speaking worldwide.

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