Thor Ernstsson


How to cut through red tape to run experiments

Thursday, 8 November 2018, at 3:45 PM

Thor Ernstsson is the CEO and Founder of Alpha, the on-demand insights platform enabling teams to make data-driven decisions about users, products, and new markets. He has been a product leader for more than a decade, enabling some of the fastest-growing organizations to be experiment-driven.

In this workshop, he'll outline all the barriers and red tape that get in the way of teams trying to build great products. Whether it's corporate antibodies, industry regulations, or hard-to-reach audiences, Thor will provide best practices for running experiments and making data-driven decisions.

There will be various exercises to help you with formulating hypotheses, setting up experiments, generating actionable insights, iterating, and making informed, high-impact decisions. Thor will even use Alpha to generate data in real-time.

About Thor

Thor Ernstsson founded and serves as CEO of Alpha ( Prior to Alpha, Thor co-founded and was the CTO of Audax Health, a patient engagement company that was later rebranded as Rally Health after a multibillion-dollar acquisition by UnitedHealth. Before that, Thor was the lead architect and studio CTO at Zynga working on the FrontierVille game platform. He is best known as a thought leader helping Fortune 100 brands with digital transformation, as well as for infusing a culture of experimentation into legacy organizations.

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