Design

Cap Watkins

Cap Watkins

VP, DESIGN

BUZZFEED

Bryan Bishop

Bryan Bishop

LEAD UX DESIGNER

PLURALSIGHT

Keenan Cummings

Keenan Cummings

DESIGN LEAD / DESIGN MANAGER
AIRBNB

Tracey Varnell

Tracey Varnell

LEAD EXPERIENCE DESIGNER
ADAPTIVE PATH AT CAPITAL ONE

Chris Willis

Chris Willis

VP OF USER EXPERIENCE DESIGN
DOMO

Bob Baxley

Bob Baxley

HEAD OF PRODUCT DESIGN

PINTEREST

Vanessa Koch

Vanessa Koch

DESIGN MANAGER

ASANA

Josh Teague

Josh Teague

LEAD DESIGNER

FULLSTORY

Product Management

Shaun Moon

Shaun Moon

SENIOR PRODUCT MANAGER

EXPERTICITY

Kyle Jacobsen

Kyle Jacobsen

PRODUCT MANAGER

PLURALSIGHT

Sam Goertler

Sam Goertler

PRODUCT MANAGER

ASANA

David Platt

David Platt

DR, PRODUCT MANAGEMENT

PLURALSIGHT

David Oldham

David Oldham

COO, CO-FOUNDER
OUTRO

Jaclyn Spangler

Jaclyn Spangler

HUGGER

FULLSTORY

Research, Development, Leadership

Aaron Skonnard

Aaron Skonnard

PRESIDENT/CEO

PLURALSIGHT

Amy Dredge

Amy Dredge

SOFTWARE DEVELOPER
PLURALSIGHT

Sian Townsend

Sian Townsend

DIRECTOR OF RESEARCH

INTERCOM

Garth Braithwaite

Garth Braithwaite

CSS AND JAVASCRIPT EXPERT

ADOBE

Bruce Johnson

Bruce Johnson

COO

FULLSTORY

Stephan Walger

Stefan Walger

USER EXPERIENCE ANALYST
VIVINT

Joel Webber

Joel Webber

LEAD DEVELOPER
FULLSTORY

If you enjoyed Front, join us again for Back: a two-day, hands-on training experience for UX + PM where you can learn to create amazing products and work like the teams you heard from at Front.

Come Back, 3-4 November 2016 in Park City, Utah.

HISTORIC SALT LAKE CITY Union Pacific Railroad Depot 12-13 MAY 2016
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2015 FRONT CONFERENCE HIGHLIGHTS VIDEO

Panels

FullStory is a rapidly-growing customer experience platform that gives product, marketing and support teams unprecedented insight into the interactions of visitors and customers. FullStory captures every event and interaction during a visit, making it easy to replay, search and analyze each user’s experience.

Bruce Johnson

Bruce Johnson

COO

FULLSTORY

Josh Teague

Josh Teague

LEAD DESIGNER

FULLSTORY

Jaclyn Spangler

Jaclyn Spangler

HUGGER

FULLSTORY

Joel Webber

Joel Webber

LEAD DEVELOPER
FULLSTORY

Through on-demand learning on the most in-demand skills of today, Pluralsight is changing the way companies and professionals maximize their potential. They’ve built a library of 4,000+ courses authored by experts in software development, IT and creative— and they’re just getting started.

Aaron Skonnard

Aaron Skonnard

PRESIDENT/CEO

PLURALSIGHT

Bryan Bishop

Bryan Bishop

LEAD UX DESIGNER

PLURALSIGHT

David Platt

David Platt

DR, PRODUCT MANAGEMENT

PLURALSIGHT

Amy Dredge

Amy Dredge

SOFTWARE DEVELOPER
PLURALSIGHT

Talks

Cap Watkins

Design Everything

We talk a lot about design-driven organizations and user-focused design practices. But how do you get your organization bought into that in the first place? How do you convince people that starting with design is the good and right thing to do? We’ll talk about strategies for winning hearts and minds, building trust and ultimately designing not just the product, but your entire organization.

Stefan Walger

A mile in their shoes: Effective user research starts with empathy and observation

Great design stems from an ability to observe and understand the world around us. It is through empathy that a designer can deliver the kinds of products, experiences, and thinking that change and shape this world. Learn how to deliver the kinds of insights designers and businesses need to produce greater value to their users. In this talk, Stefan will introduce an expansive research program he is building out at Vivint for their product development teams at their Innovation Center.

Kyle Jacobson

Where Did The Duke Boys Go?

In 1982 Bo and Luke Duke were everywhere in America - TV, lunch boxes, T-shirts. And then they disappeared. At the time, their show was one of the most successful shows on TV. In this discussion you will learn why Bo and Luke disappeared and the effect this change had on the Dukes of Hazzard. Then we will study how product changes can never be taken lightly and review the steps we took in re-building Pluralsight Reports. We will discuss how we deployed changes to our reporting experience, tracked how our users felt about it and changes we made in response. Much like Bo and Luke were core to the success of the Dukes of Hazzard, Pluralsight Reports were core to our success in the market - we had no room for error.

Keenan Cummings

Product Vision and Storytelling

Storytelling makes products, makes teams, and makes companies. Telling your story is telling your users why they should care, your team why they should invest their best selves into their work, and yourself where all this effort is taking you. I will be recounting my experience with leveraging stories to convince investors, peers, colleagues, and myself of what matters, and sharing tips on how to do it well.

Bob Baxley

Designing the Machine that Designs the Designs

Have you ever thought about designing your design team using the techniques and strategies you utilize as a designer? In this session, we’ll do just that. Approaching key organizational questions from the perspective of user needs, business requirements, and organizational constraints, Bob will discuss various frameworks and philosophies for designing the processes, career paths, and cultural traits that are commonly found in high-performance teams. Specifically, he’ll cover the importance of the ‘path to yes’; the roles and responsibilities of designers at different levels of the creative hierarchy; and how to approach the unique challenges of leading and influencing a group of creative individuals.

David Oldham

If You Build It, Will They Come?

You have an idea for a product, an app, or a new feature. It's the next SnapChat! The Facebook Killer! It's going to change the world as we know it! Except, it probably isn't, and probably won't. Unless, that is, you can figure out exactly who your customer is, and what they want (even if they don't know it yet).

Sian Townsend

Thinking Beyond Product

Restricting the role of user research to collaboration with just your product team means critical aspects of your customers’ experience are never evaluated. You’ll miss out on studying relevant parts of the customer experience that flank your core product. I'll outline how transformative user research can be when you introduce the discipline early to a company and apply it throughout the organization. I'll share details of how we conduct “classic” user research, such as mobile usability testing and eye-gaze tracking, to design our products. The talk will also highlight how we’ve expanded the role of research to improve our entire customer journey, from evaluating user comprehension of our marketing material at the top of the funnel to creating a process to act upon feature requests from valued customers.

Sam & Vanessa

Last Things First: A Redesign Strategy That Actually Works

Design trends come and go faster than ever these days. The style you agonized over last year may already look dated compared to the new hotness. And feature development is so rapid that even the simplest UI can turn into a complicated mess of functionality overnight. This brings us to the inevitable redesign. If you've ever worked on one, you're probably familiar with high stakes, massive amounts of uncertainty, and constant fear of user backlash. In this session, join Sam Goertler and Vanessa Koch of Asana to learn about a new approach to redesigning that mitigates the risks and guarantees you'll win over the hearts of your users.

Tracey Varnell

Collaborative Techniques for Product Leaders

In the mad rush to innovate quickly and build differentiated products, creating shared understanding, generating unique ideas, and getting to consensus quickly are the most valuable tools in your arsenal. In this presentation, she’ll share some tried and true design strategy techniques that can help you leverage your team to create better solutions and a more streamlined approach in the process.

Garth Braithwaite

Sometimes You Suck

Design is subjective, but sometimes your designs are irrefutably terrible. That might be in part because of a tough client or unrealistic deadlines, but that's not always your fault. Other times you are getting in your own way, and that's completely your fault. There's a lot in your head that that can screw you up, so let's talk about it. Let's talk about money and stealing, let's talk about ego and insecurity, fame and credit, donuts and sleep, and most importantly, let's talk about friendship and collaboration.

Chris Willis

Pushing your envelope: 5 things you need to know to become a design leader

Companies large and small are finally putting design at the center of their business. Do you have the special skills needed to fill this high-demand role? Chris Willis will share his road-tested advice from 3 successful start-ups including Domo - a $2B unicorn where he currently works.

Shaun Moon

The Science Of Design

In light of surging interest in how design affects behavior, it might be informative to explore the inverse--how psychology informs (or maybe even dictates) how we design. Ideas from design theorists, practitioners and behavioral economists guide us as we seek to understand the mind of the maker.

Schedule

7:30 AM

Registration & breakfast

9:00 AM

Opening Remarks

9:10 AM

Talk: Cap Watkins

9:50 AM

Talk: Shaun Moon

10:30 AM

Break

11:10 AM

Talk: Tracey Varnell

11:50 AM

Talk: Stefan Walger

12:30 PM

Lunch

2:10 PM

Panel • Full Story team

2:50 PM

Talk: David Oldham

3:30 PM

Talk: Keenan Cummings

4:10 PM

Kick-off Mixer

Sponsors

O.C. Tanner Logo Overstock Logo Domo Logo Rakuten Marketing Logo Clearlink Logo Nvite Logo Fullstory Logo Balsamiq Logo XMission Logo Stotion Logo Proto.io Logo DevMountain Logo Workfront Logo MX Logo STG Logo Podium Logo

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The product design conference

PM+UX

  • Strategy
  • Interaction Design Testing
  • Visual Design
  • Research Branding
  • Requirements
  • Usability
  • Information Architecture
  • Planning Roadmap
  • Launch

Creating amazing products requires more than brilliant ideas, meticulously crafted interactions, and cutting-edge technology—it requires a fanatical focus on users and a commitment to producing something that is both useful and desireable. It requires cross-functional teams that listen, iterate, and learn.

Each year, product design innovators, thought-leaders, digital craftsmen, artists, and entrepreneurs gather in Salt Lake City to share, learn, and inspired each to create amazing products.

You want to hear from your peers. You want to be inspired. You want to learn what techniques are working and which are not. You aren’t just looking for a motivational speaker; you’re looking for real world, in-the-trenches case studies of things that teach how you can actually have a big effect at your company and in the world.

Brought to you by
Andrew Branch,
Ben Peck,
and Wade Shearer

Founders of the Product Design Association

The Historic Union Pacific Railroad Depot

400 S. Temple, Salt Lake City, Utah

2 days

12 speakers

2 panels

1 incredible event