Talks

Talks

Thursday, 31 May 2019

  • 9:10 AM

    The challenge of designing for everyone

    Can design be used to solve discrimination? In this talk, Benjamin shines a light on the hurdles, setbacks, and failures that his team at Airbnb has encountered as they try to build experiences that reduce bias, increase empathy, and help us all see that we are more alike than we are different.

  • 9:40 AM

    Sticky business - building consumer-grade experiences for the enterprise

    With the complexity of multiple stakeholders and the increasing purchasing influence of end users, the bar is higher than ever for enterprise UX as companies pioneer business models beyond traditional SaaS. Learn how to apply consumer grade growth, engagement, design, and prioritization strategies to increase adoption within your products.

  • 10:50 AM

    How to speed up research

    UX research is supposed to speed up the product development process, yet often times it feels like it has the opposite effect. Why is that and what can you do as a researcher, designer, product person, manager, etc. to get the promised value? This session will explore this topic and provide specific tips and tricks to allow research to speed up the overall product development process.

  • 11:20 AM

    The secrets data won't tell you

    It’s become standard to lean on quantitative, experiment-driven design, especially when decisions must be made quickly and with very little time and resources. But this method often only reveals surface-level themes and not much about your users’ true intentions. In this onboarding case study, Vicki will walk you through how we learned to design using intuition, blending science and design research to create a solution that met our users’ needs.

  • 1:30 PM

    Q&A panel with morning speakers

    The morning speakers will return to the stage for an interactive discussion with the audience.

  • 2:00 PM

    Principles & practice

    We live in a world where extremes are easy (and often praised) and balance is hard (and often seen as unglamorous). Many modern Designers and Product Managers find themselves aligning towards workflow extremes that are actually productivity traps. Ever found yourself pontificating over core principles while day-to-day projects fall dangerously behind? Ever become pre-occupied with your tools/systems only to find that you haven’t solved any real problems for your users at the end of the day?

    In this talk Stephen and Eli will explore the balance to be made between these extremes. They’ll talk about how to detect warning signs of extremism, becoming aware of subconscious biases in your workflow today, and how to challenge established paradigms to drive to a healthier, more productive work day for both you and your team.

  • 3:10 PM

    How to survive as a designer or PM in the era of the algorithm.

    Algorithms are all the rage right now and are showing us ways of creating products that are more empathetic, useful, and engaging. Learning how to take advantage of this new superpower to solve your next big idea can exciting but where do you start? What makes a good fit for data science and what do you do as a designer or product manager to get it going? We will be recounting our experience with leveraging data science and machine learning in our products and share tips on how to do it well.

  • 3:50 PM

    Motivating product teams through a culture of autonomy

    Product builders are driven by understanding and experiencing customer pain and building experiences to ease and remove that pain. We know our customers better than anyone in our organization. Unfortunately, many organizations have leadership that gets in the way with too much process and hierarchy. Learn how a culture of autonomy flips traditional organizational thinking on its head with a focus on product outcomes, servant leadership and bottom up thinking.

Friday, 1 June 2019

  • 9:10 AM

    Getting data right, a case study in how we did it wrong at HotelTonight

    Description coming soon.

  • 9:40 AM

    When we align

    When we align, we seek positive outcomes for a system whose components may range from people to patterns, beliefs to behaviors, and much more. When we align, we arrive at a shared understanding of priorities, efficiencies, and tradeoffs. When we align, the result is purposeful and even beautiful.

    In this keynote, Cameron will discuss three aspects of alignment within systems, not the least of which are design systems, and the remarkable outcomes that are made possible when we align.

  • 10:50 AM

    Researching as a facilitator

    A discussion about my principles for qualitative design research with suggestions for using them throughout product development.

  • 11:20 AM

    Making the leap to IoT

    Making smart home experiences magical requires an integrated hardware and software approach that’s uncommon in Product Management. How do you build the right experience on the screen and in the home? After product managing software for a decade Andi is learning the art and science of hardware product development. In this talk Andi will share her discoveries and tips on how to navigate an IoT world.

  • 1:30 PM

    Q&A panel with morning speakers

    The morning speakers will return to the stage for an interactive discussion with the audience.

  • 2:00 PM

    Designers designing for designers

    Josh and Tim talk about the daily struggles that come with designing a tool aimed at product builders. Learn how Abstract evolved over time, and about the thousands of decisions that led to what you see today.

  • 3:10 PM

    The modern product team

    UX Designers and Product Managers roles and responsibilities are blurring today more than ever. You can often find a Designer writing JIRA requirements or a Product Manager wireframing a new feature. Ultimately both parties want the best product, but sometimes there’s a bit of friction along the way. We’re on the same team so why doesn’t it feel that way? We’ll discuss the evolution of these roles, their intersection and how to move past the discomfort to ultimately create the best experience for our customers.

  • 3:50 PM

    Strong opinions loosely held, design rules versus guidelines 

    We’ve all walked into the meeting that eventually a conversation comes up where two parties have very differing opinions, both with very valid points and reasoning. We’re faced with the dilemma of who own’s the decision. We find ourselves justifying a decision based off a set of principles and priorities. Not an uncommon story.

    Balancing the needs of the users, business, team and yourself is certainly a challenge. As designers we’re naturally wired to defend and create for the needs of the user. Business…wants to stay in business, and Development…wants to build amazing forward thinking technology while not drowning its own debt. Lets talk about how we can build amazing products without coming to a stalemate with every conversation.

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