Talk + Schedule

12:00 am
June 30, 2024

June 30, 2024

12:00 am
June 30, 2024
Coming Soon!
7:00 pm
Opening reception (light refreshments)

Opening reception (light refreshments)

7:00 pm
Opening reception (light refreshments)
Coming Soon!
12:00 am
July 1, 2024

July 1, 2024

12:00 am
July 1, 2024
Coming Soon!
7:30 am
Registration and breakfast

Registration and breakfast

7:30 am
Registration and breakfast
Coming Soon!
9:00 am
Opening remarks

Opening remarks

9:00 am
Opening remarks
Coming Soon!
9:10 am
Codifying Design Decisions

Codifying Design Decisions

9:10 am
Codifying Design Decisions
Garth Braithwaite
Lead Sr Staff Engineer
Adobe

Effective communication and collaboration between product managers, designers, and engineers are paramount in the dynamic landscape of digital product development. However, teams often need a systematic approach to codifying design decisions to maintain consistency, scalability, and efficiency across projects. This talk explores integrating design systems, tokens, and tooling as critical components in codifying design decisions. Attendees will learn how these elements can streamline the design process, enhance cross-functional collaboration, and ultimately contribute to creating exceptional digital experiences.

9:45 am
Onboarding done right for the Family

Onboarding done right for the Family

9:45 am
Onboarding done right for the Family
Gentry Davies
Chief Executive Officer
Crew

Businesses have great modern banking options (Mercury, Divvy, Brex, Ramp, etc.) but families are stuck with banking experiences right out of the 90s. These banks don’t pay fair interest rates, and you’re required to visit branches for simple tasks like opening an account for your kids or sending a wire transfer.

At Crew we’re building a better banking experience specifically for families. High interest joint accounts for parents, authorized user accounts for kids, with allowances and debit cards for everyone in your crew.

Changing where you bank can be a significant task both logistically and (more importantly) emotionally, so we needed to get our onboarding flow right. We spent several weeks building and rebuilding our onboarding flows and I’m excited to share what we learned.

10:20 am
Break (drinks and snacks)

Break (drinks and snacks)

10:20 am
Break (drinks and snacks)
Coming Soon!
11:00 am
Pivoting back to your roots

Pivoting back to your roots

11:00 am
Pivoting back to your roots
Mac Cormier
VP of Design
Nav

Congratulations, you’ve found product market fit! Now the real challenge starts: keeping your customers engaged, continuing to build what they need, and growing at a sustainable rate.

Nav found product market fit 12 years ago with small business owners. But as the company evolved, we lost sight of our core demographic and almost built our way out of our own customer base. We’ve now spent the last year redesigning the product based on research and customer needs. Luckily, the rebound has started. In this session, you’ll hear about how designing for your customers and personalizing experiences based on their needs does, surprisingly, work.

11:35 am
Designing for AI and conventional UX

Designing for AI and conventional UX

11:35 am
Designing for AI and conventional UX
Joe Wilson
Founder & Head of Product
SchoolAI

At SchoolAI, we faced the challenge of integrating advanced chat AI functionalities with the traditional, form-based interfaces familiar to educators. The tension arose from the dynamic, conversational nature of chat AI clashing with the static, predictable UX patterns that teachers were used to. To address this, we adopted a phased implementation approach, initially introducing chat AI for specific tasks like lesson planning and grading assistance. By maintaining key legacy UX elements and providing comprehensive training resources, we aimed to ease the transition for our users.

Our strategy proved effective as educators reported increased efficiency and satisfaction, particularly appreciating the real-time support from the chat AI. Retaining familiar UX patterns facilitated a smoother transition and reduced resistance to change. As users grew more comfortable with chat AI, they began leveraging its full potential, leading to improved classroom management and personalized student interactions. This experience highlighted the importance of balancing innovative technology with user-centric design to ensure broad adoption and enhance the overall educational experience​

12:10 pm
Lunch

Lunch

12:10 pm
Lunch
Coming Soon!
1:40 pm
Strategic Product Research

Strategic Product Research

1:40 pm
Strategic Product Research
Danielle Green
Product & UXR Consultant | Professor
Claremont Graduate University

Strategic Product Research is in high demand, but Product and UX professionals are often set up to fail. What exactly does strategic research entail? And how does it differ from discovery research? Learn why showing conceptual designs to users doesn’t work and explore better ways to evaluate whether you are building the right product or feature.

Join Danielle Green to walk through a new framework for determining what research your team needs to define and support your product strategy. We’ll cover common tactics for approaching strategic research depending on your team’s needs. Geared toward product managers, designers, product leaders, and entrepreneurs, this webinar is designed to empower UX and Product professionals to make strategic decisions confidently. Apply your strategic product research skills to level up your team’s strategic plan, define your roadmap, and achieve the right outcomes for your product.

2:15 pm
Creating renewable energy, an interview with Nate Walkingshaw

Creating renewable energy, an interview with Nate Walkingshaw

2:15 pm
Creating renewable energy, an interview with Nate Walkingshaw
Nate Walkingshaw
Chief Executive Officer
Torus

Torus is a Utah-based renewable energy company focused on making energy storage and management more efficient, affordable, and sustainable. Co-founded by Nate Walkingshaw and Gilbert Lee, Torus offers a range of products designed to help individuals and communities become their own renewable energy providers. Their flagship product, the Torus Station, integrates with various renewable energy sources and smart home devices to optimize energy use and reduce reliance on the grid. The company's technology includes the innovative Torus Flywheel, a highly recyclable energy storage solution with a 25-year service life, which distinguishes it from traditional chemical batteries​.

Torus has been making significant strides in the renewable energy market, securing $67 million in venture financing to advance its energy storage and management platform. This funding supports the development of their virtual power plant ecosystem, which links thousands of energy resources for efficient grid management. Torus is also known for its strong focus on customer experience, providing dedicated support through their Torus App and personalized guidance. The company aims to offset nearly all power costs and carbon emissions for its customers, contributing to a more sustainable future​.

2:50 pm
Break (drinks and snacks)

Break (drinks and snacks)

2:50 pm
Break (drinks and snacks)
Coming Soon!
12:00 am
July 2, 2024

July 2, 2024

12:00 am
July 2, 2024
Coming Soon!
7:30 am
Breakfast

Breakfast

7:30 am
Breakfast
Coming Soon!
9:00 am
The ups and downs of PLG

The ups and downs of PLG

9:00 am
The ups and downs of PLG
Josh Little
CEO / Founder / Investor
Volley

In this session we’ll deep-dive into a case study on Volley, a video messaging app. We’ll cover how to get initial traction, how to amplify network effects, how to overcome apprehension to video format, how to pivot, how to analyze data, how to shut down gracefully, and how to rebuild and relaunch with a new monetization strategy.

9:45 am
Emotional Design: Leveraging AI to humanize problems and improve product design

Emotional Design: Leveraging AI to humanize problems and improve product design

9:45 am
Emotional Design: Leveraging AI to humanize problems and improve product design
Chris Willis
Chief Design Officer
Domo

Product design today can make the use of data and analytics seem strictly quantitative, but the concept of “emotional design” is bringing a new, qualitative aspect to the industry. By employing this approach, organizations can reframe the way they are thinking about their problems and pivot to address them at the human level. That’s where AI comes in – savvy designers can use the technology to gain that insight at an unprecedented scale that’s uncovering new opportunities and needs.  

In this presentation, Chris Willis will walk through how his team uses Domo’s AI tools to identify the genuine emotional experiences of a customer base, and ultimately design products that address customer problems and enhance positive interactions more accurately. Chris can point to specific examples in industries like healthcare, retail, finance and logistics where his team employed the emotional design approach to help businesses understand their stakeholders better, and in turn improve overall employee, customer, and partner satisfaction.

10:20 am
Break (drinks and snacks)

Break (drinks and snacks)

10:20 am
Break (drinks and snacks)
Coming Soon!
11:00 am
Product Management: The Great Balancing Act

Product Management: The Great Balancing Act

11:00 am
Product Management: The Great Balancing Act
Jennifer Moore
Chief Product Officer
Previously Pluralsight, Workfront

Product management is one of the greatest balancing acts in a company. Being open and being decisive. Being flexible and being immovable. Being collaborative and feeling isolated, alone. Being optimistic and being pragmatic, realistic. Being visionary and being concrete. Here's how I've been successful -- and unsuccessful -- at the balancing act.

11:35 am
Transforming Lives Through Inclusive and Accessible Design

Transforming Lives Through Inclusive and Accessible Design

11:35 am
Transforming Lives Through Inclusive and Accessible Design
Payge Kerman
Director of Product Design
Weave

This presentation explores the transformative power of inclusive and accessible design. By building a diverse design team with a variety of skills, Weave has been successfully transformed into a product that meets ADA compliance needs, but has also changed the lives of marginalized users.

Attendees will learn about strategies and methodologies used to ensure product accessibility and inclusivity, through the lens of a quadriplegic man. Building a team of diverse designers has allowed for a product that supports the varied ways different users think and what they need. Designing for the minority of the population not only meets regulatory standards but also translates into a more enjoyable and functional product for the majority. This discussion will highlight the broader implications of inclusive design and its real-world benefits for all users.

12:10 pm
Lunch

Lunch

12:10 pm
Lunch
Coming Soon!
1:40 pm
How to quantify and reduce friction in user experiences

How to quantify and reduce friction in user experiences

1:40 pm
How to quantify and reduce friction in user experiences
John Dilworth
VP of UX Lucid
Lucid
Leigh Lyman
Sr Manager, User Experience
Lucid

Friction analysis is a UX design technique we use at Lucid to identify and reduce unnecessary steps in user interactions, enhancing the overall user experience and improving business metrics. By meticulously documenting every user action and system response, we can assign friction points to each step, quantify the friction, and implement design improvements. This process has proven effective in simplifying user flows and increasing key performance indicators such as signups and trial conversions.

This case study from our work at Lucidchart demonstrated the effectiveness of friction analysis. By focusing on our payment page, we identified 26 friction points and implemented changes like auto-progressing credit card fields, reducing the score to 19 points—a 26.92% reduction. These improvements led to significant increases in user engagement and conversions, such as a +2.4% rise in signups and a +524% boost in credit card field interactions. This approach not only enhances the user experience but also quantifies design impact, making it easier to gain stakeholder support for UX improvements.

2:15 pm
Human Centered Design at Scale, an Interview with Amy Hedrick

Human Centered Design at Scale, an Interview with Amy Hedrick

2:15 pm
Human Centered Design at Scale, an Interview with Amy Hedrick
Amy Hedrick
Design Executive
Previously Autodesk & Intuit

In this interview with Amy Hedrick, a leading expert in human-centered design (HCD), she will share her experiences and strategies for implementing HCD at scale. We will discuss her journey from establishing design and research teams at Kelley Blue Book to enhancing design thinking programs at Intuit and contributing to design innovation at Autodesk. The conversation will delve into the principles of HCD, its importance in creating user-centric solutions, and the challenges of scaling these methodologies in large organizations.

Amy will share how human-centered design can address complex global challenges and improve user experiences across various industries. Attendees will gain valuable insights into the iterative process of HCD, the importance of empathy in design, and the role of multidisciplinary teams in developing effective solutions. Amy's experiences and practical advice will offer a comprehensive understanding of how to integrate HCD principles into large-scale projects, making this event a must-attend for design professionals and enthusiasts alike.

2:50 pm
Break (drinks and snacks)

Break (drinks and snacks)

2:50 pm
Break (drinks and snacks)
Coming Soon!

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