AI isn’t just transforming the products we build—it’s transforming how we build companies. In this candid, fast-paced session, we’ll share how a product manager and a designer bootstrapped a startup using AI as our cofounder, copilot, and—at times—our therapist.

We’ll walk through how AI has helped us:

• Learn new domains—from legally setting up a company to designing marketing campaigns and sales outreach
  
  
• Research faster—to validate ideas, explore use cases, and define target markets
  
  
• Build more with less—by using AI to bridge engineering knowledge gaps and accelerate development
  
  

We haven’t (yet) built AI into our product—but we wouldn’t have gotten this far without it. This talk blends real-world examples with a practical playbook for indie builders and lean teams. You’ll walk away with time-saving tactics, fresh inspiration, and a clear view into what’s newly possible when AI meets hustle.