Design Leadership Fundamentals

Peter Merholz
November 9, 2023

Design leaders often don’t realize that the skills that got them there aren’t the skills that will carry them forward. While to be a great UX/design practitioner is to be a remarkable craftsperson and problem-solver, to be a great leader shifts the focus on relationships, communication, and business-savvy, leveraging these three archetypes:

  • Coach (managing down, getting the most out of the team)
  • Diplomat (managing across; ensuring design’s voice in the process)
  • Champion (managing up; handling executives and stakeholders)

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