Designing for Trust: How Visual Storytelling Transforms Stakeholder Buy-In

by
Gladys Rosa-Mendoza
 on 
September 4, 2025

Trust isn’t just earned from users—it’s built internally, too. In this talk, Gladys Rosa-Mendoza, former researcher at Meta and founder of Visual Voice Design, walks through a real-world case study on how she crafted a visual storytelling strategy that aligned cross-functional teams, surfaced research insights, and built organizational confidence in the product vision.

Drawing from her experience with visual storytelling at Meta , Gladys will share how visual formats—like journey maps, data stories, and narrative frameworks—helped translate complex user research into emotionally resonant, decision-driving stories. You’ll learn how visuals don’t just enhance presentations—they reshape culture, speed up alignment, and make research stick.

Whether you’re a designer, researcher, or product lead, this session will offer practical tools for building trust across silos and elevating the influence of your work.

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