Enough with the Confetti: How to design delight by infusing your product with brand attributes rather than a sprinkle of magic pixie dust.

Kyle Turman
April 27, 2023

Few words get passed around more often than “delight” when talking about how to build products that people love.

Yet the word delight often is misconstrued or poorly defined that teams end up using “delight” as a catch-all for anything that feels fun or exciting.

In this talk we’ll go over some examples of what it means to build delight into your product in a way that aligns with and boosts your company’s brand perception and also give you the tools to say “enough with the confetti already!” and come up with a better version of delight for you, your team, and your customers.

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