...And how AI prototyping helps you shut down noise and ship what matters—faster.

This talk shares how I’ve used strategic research—not just as validation, but as armor. At Typeform and beyond, I’ve avoided building distractions just to prove a point. I’ve protected design choices others called “wrong” by proving real customer impact. And by combining research with AI-supported prototyping tied into our design system, we’re accelerating collaboration—not skipping it. Engineers start from stronger ground. Designers defend their decisions. PMs move faster with fewer arguments.

For PMs: This is how you stop fighting for your roadmap and start proving it.
For designers: This is how you protect design integrity—even in version one.
For engineers: This is how you spend time on what matters most—because the prototype already knows what it’s trying to do.

Key Takeaways:

How strategic research stops distractions before they become deliverables
How AI prototyping + design system context accelerates collaboration (not replaces it)
How to turn earned intuition into defendable strategy
Why credibility, not consensus, is the product advantage nobody’s talking about