This year, SeatGeek's Shop team was in need of a vision to work towards. After testing many ideas and not seeing the impactful results they were hoping for, the Shop team went back to the drawing board (and most importantly back to its users) to craft a true, research backed, full fledged vision that was going to inform their roadmap and get them real, impactful results. After 6 weeks of heads down collaboration between research, design, and product, the Shop team had a vision that not only inspired but that provided them with a strategy. As an added bonus, SeatGeek's product marketing team has turned it into a product release featured in the Sports Business Journal. This is the story of why research is a product team's best sidekick and how a shopping vision became a product team's big bet.
In it's 10th year, Front is a sell-out event, with a 1,000 annual attendees from across the country and around the world. Join us at the Front to share, learn, and be inspired to create amazing products.