Herding Cats: The Untold Skills Required for Design Innovation

Steve Gustavson
April 27, 2023

You've been given a mission to plant a flag and create and sell a vision for the future of an important product experience. The only catch: There's no brief. And the teams who need to buy-in don't know why you're doing it. And importantly, why YOU are doing it, instead of them.

The reality is that great product innovation is not for the feint of heart. It requires intense organization and the ability to deliver an inspiring, realistically attainable future vision that aligns everyone around a shared outcome.

Steve will share a story about a product experience he's leading around the future of end-user experiences for ServiceNow. And the hard lessons he's learned along the way.

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