Great products don’t exist in a vacuum—they live within a complex business system. To build impactful products, teams need to understand, influence, and help shape the broader context they operate in.

This talk will explore how to treat your company like a system: one that can be measured, tested, and optimized—just like a product. You’ll learn how aligning business architecture with product goals can remove friction, accelerate learning, and improve customer outcomes.

Key topics include:

• How to make the business more friendly to product teams (and vice versa)
• Strategies for aligning incentives, data, and decision loops across functions
• Practical ways to optimize processes and systems for speed, clarity, and customer focus

If you’ve ever felt your product is limited by what’s happening “behind the scenes,” this talk will help you see how to unlock value by shaping the system around it.

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