Balancing investments between new market opportunities and innovation for existing customers can be one of the most challenging questions a business has to answer. It’s asking the age-old question, “should we go wider or should we go deeper?” Going wider increases the TAM of your product but it comes with great risk because it’s not a question of just product/market fit but of company/market fit. Going deeper satisfies your current clients but will it expand your revenue?

The purpose of this workshop is to develop a methodology to answer this question. We will create a scorecard to help you and your team identify opportunities and risks in order to decide which investments are right for your company.