Turning AI Into Impact: How Pattern Built the GEO Scorecard

by
Matt Anderson
 on 
September 5, 2025

Not all AI is worth building. At Pattern, we use a simple framework to separate the projects that actually drive results from the ones that just make headlines. The GEO Scorecard (Generative Engine Optimization) is a prime example, transforming complex marketplace data into instant, actionable recommendations. This case study unpacks how we designed it, the lessons we learned along the way, and how you can apply the same decision-making lens to keep your AI projects focused and impactful.

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