Learn to utilize Strategic Product Research to make sweeping decisions confidently in the dynamic landscape of product development. Designed for those entrusted with defining roadmaps and setting objectives, this workshop covers best practices for conducting and managing effective strategic research. Embrace the power of data-driven strategy as we tackle the most common strategic questions in product and UX: what are the strategic opportunities, and which opportunities are worth pursuing? You will gain the skills to apply scientific principles and research best practices while anticipating common pitfalls. Walk away equipped with tools for reducing bias and increasing confidence in strategic product decisions. Break free from infighting among internal stakeholders and level up your ability to craft a resilient product strategy through reliable research.

‍

Like most aspects of product and development, research looks very different at a startup compared to an enterprise business. Comparisons can be made of research practices at different sized companies, but how does the transition actually happen? How do you know when it is time to move from one research approach to another? This presentation will address how to tell which research stage best fits your business, and what you need to do to level-up your research when the time is right. The story of Jane can help you anticipate how a team navigates these large-scale process changes to become a research powerhouse on the other side.