By focusing so much on what comes at the end of research: the solution, we get in the way of understanding the problems we are trying to solve.
This class teaches more about developing a mindset of exploration and discovery before getting to solutions. Whether you’re a PM, a Designer, or a Researcher, this class will help you understand how to plan, synthesize, and share research that looks to understand user’s obstacles and leverage those insights to inspire creativity and empathy among your teams.
Thick Data, Ethnography, Surveys, Applied Research, “The Design of Everyday Things” by Don Norman, and Microcultures are all things that Jacob will happily spend an afternoon discussing. Jacob has been a UX Researcher since 2019 and has worked with teams ranging anywhere from robotics to healthcare.Jacob is currently working for CHG Healthcare as a UX Researcher and is helping lead research and foster a mindset of exploration among the team he supports. Jacob is a big believer that anyone can do research, all we need are the right tools and a drive for curiosity.
In it's 8th year, Front is a sell-out event, with a 1,000 annual attendees from across the country and around the world. Join us at the Front to share, learn, and be inspired to create amazing products.