Sophia Prater

OOUX Designer, Coach, Chief Evangelist
Rewired UX

Tackle Complexity with Object-Oriented UX

Case Study Conference Speaker
Workshop Instructor
November 9, 2023

The best time to get super-curious about all the unknown unknowns is early on in a project. But all too often, we end up brushing complex business rules and information architecture aside in the name of “low fidelity.” Unfortunately, as we avoid asking hard questions to our users, stakeholders, and developers — while designing features and screens without full context — we end up with piles of rework. In this workshop, you’ll learn about the four tough questions you should be asking early on—to make the rest of the project easier and more successful.

  • What are the important objects?
  • What are their relationships to each other?
  • What do users want to do to these objects?
  • What is the structure of each object?

And then, you’ll learn how to answer these four questions through collaborative, structured, and super-effective exercises.You’ll come out of the workshop with four new facilitation and design frameworks that will help you and your team tackle complex problems with confidence:

  • Noun Foraging (define the important concepts in your system)
  • The Nested-Object Matrix (map relationships)
  • The Call-to-Action Matrix (connect actions to objects)
  • Object Mapping (build the detailed structure of your system)

Together, these methods will give you X-ray vision into the complexity at hand, while also generating a laundry list of questions for further research.

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Sophia Prater is founder and lead UX designer at Rewired and the chief evangelist of object-oriented UX. Sophia teaches her OOUX methodologies at conferences, within companies, and through her OOUX Certification Program. She is the host of the OOUX Happy Hour meetup and the OOUX Podcast.Sophia has brought the complexity-untangling magic of OOUX to companies such as Facebook, Mastercard, Macy’s, Credit Karma, Hubspot, Intercom, Delta Airlines, CNN, and many more. Sophia lives outside of Atlanta in the beautiful north Georgia mountains, the wine country of the southeast United States, with her husband and business partner, Luke.

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Case Study Conference

Jul 1
Salt Lake City, UT

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Nov 8
Salt Lake City, UT