Aleks Bass is a seasoned product leader with over 18 years of experience in product management, marketing, and consumer insights across B2B SaaS and D2C platforms. As Chief Product Officer at Typeform, she oversees product strategy, development, and execution—driving innovation for more than 150,000 customers worldwide. Since stepping into the CPO role, Aleks has led rapid transformation: launching Typeform for Growth, the company’s fastest-growing product line in just six months, and restructuring the product development lifecycle to embed user research and collaboration at every stage.

Before Typeform, Aleks held senior roles at SurveyMonkey, where she managed a $500 M+ revenue portfolio, and at Adobe, Qualtrics, and Workfront, where she scaled product lines substantially typeform.com. She is passionately driven by combining research-backed insights—like advanced MaxDiff studies—and feature constellations to create high-impact, customer-centric solutions.

On stage or in the boardroom, Aleks brings clarity, evidence-based strategy, and a visionary mindset that turns complex problems into actionable growth. She lives in South Jordan, Utah, where she balances her love for innovation with a deep appreciation for user empathy and team empowerment

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