Finally get your team to see how easy it can be do to research so you can understand your users. In this workshop we'll practice user interviews and usability testing. You'll have a toolkit for doing research on your own.
Many teams talk about doing research, but not enough teams actually do research. One main reason for this is lack of buy in from stakeholders and executives. Another reason is because research is perceived as being expense and time consuming. In this workshop, we’ll walk through the entire research process and understand how to get buy in and how to conduct smart, effective user research.
The workshop will consist of a brief overview of why research matters so that you can have more informed discussions with team mates and colleagues who don’t buy into research. Then, we’ll take a deep dive into the research process as well as practice doing research on each other based on a mock project that you’ll learn about in the workshop.
Sarah Doody is the Founder & CEO of Career Strategy Lab, a career and job search incubator that helps UX and product professionals navigate their job search and get hired without applying to hundreds of jobs. Professionals that have worked with Sarah have landed jobs at Amazon, Blue Origin, Home Depot, IBM, Microsoft, Salesforce, Wells Fargo, and more. On average, they increase their salaries by 40%.
She is also a User Experience designer, researcher, and educator. Having worked in the UX industry for more than 18 years, she began her career by working at large corporations and startups before launching her own product design consultancy in 2012.
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