Steve Gustavson

VP, Design Innovation
Service Now

Herding Cats: The Untold Skills Required for Design Innovation

Case Study Conference Speaker
Workshop Instructor
April 27, 2023

You've been given a mission to plant a flag and create and sell a vision for the future of an important product experience. The only catch: There's no brief. And the teams who need to buy-in don't know why you're doing it. And importantly, why YOU are doing it, instead of them.

The reality is that great product innovation is not for the feint of heart. It requires intense organization and the ability to deliver an inspiring, realistically attainable future vision that aligns everyone around a shared outcome.

Steve will share a story about a product experience he's leading around the future of end-user experiences for ServiceNow. And the hard lessons he's learned along the way.

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Steve Gustavson leads the Design Innovation team at ServiceNow, which includes the centralized design practices like visual design, content design, design engineering, communication design, and vision demos. Steve was previously a Product executive at Adobe where he led a team of product managers, web engineers, UX designers, and analysts who built and ran multiple web products that supported Adobe's digital subscription transformation, as well as Adobe's virtual event platform that powered events like Adobe MAX and Summit. Prior to his Product role, he spent a decade as the Chief Creative Director, where he built an in-house agency from the ground up that supported all B2B advertising, digital experiences, programmatic media buying, and content creation.

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