Workshop Courses

UX+PM=BFFs

10:00 am
UX+PM=BFFs
Josh Penrod
VP of UX

The PM Misconception: Why Everyone and No One is Prepared to Manage Product

10:00 am
The PM Misconception: Why Everyone and No One is Prepared to Manage Product
Mariah Hay
VP of UX

That Time I Wasted 2 Months of Dev Work: When and How to Use Data Effectively

10:00 am
That Time I Wasted 2 Months of Dev Work: When and How to Use Data Effectively
Vicky Thomas
VP of Product

Prototyping and the Realism Threshold

10:00 am
Prototyping and the Realism Threshold
Taylor Palmer
Product Design Lead

Adopting Continuous Product Discovery Practices Across the Enterprise

10:00 am
Adopting Continuous Product Discovery Practices Across the Enterprise
Teresa Torres
Product Discovery Coach

Design or Die Trying

10:00 am
Design or Die Trying
Diogenes Brito
Product Designer

Don’t Try to Design a Design Culture

10:00 am
Don’t Try to Design a Design Culture
Mia Blume
Design Coach

Goldilocks Pricing: How to Find the Price that’s Just Right

10:00 am
Goldilocks Pricing: How to Find the Price that’s Just Right
Catherine Shyu
Product Manager

Singing in Tune: Efficient and Effective Research and Strategy Projects

10:00 am
Singing in Tune: Efficient and Effective Research and Strategy Projects
Victor Yocco
Research Director

Balance: Prioritizing your roadmap across product stages

2:45 pm
Balance: Prioritizing your roadmap across product stages
Ellen Chisa
VP Product

Consumer Product Strategies for Enterprises

10:00 am
Consumer Product Strategies for Enterprises
Ciara Peter
Senior Director, Product

Designers designing for designers

10:00 am
Designers designing for designers
Tim Van Damme
Principal Designer

Designers designing for designers

10:00 am
Designers designing for designers
Josh Brewer
CEO

Principles & practice

10:00 am
Principles & practice
Eli Woolery
Director, Design Education

Principles & practice

10:00 am
Principles & practice
Stephen Olmstead
VP Design Parterships

The modern product team

10:00 am
The modern product team
Brian Crofts
Chief Prodct Officer

The challenge of designing for everyone

12:45 pm
The challenge of designing for everyone
Benjamin Evans
Design Lead

Designing with Intuition

3:15 pm
Designing with Intuition
Vicki Tan
Product Designer

Motivating product teams through a culture of autonomy

12:15 pm
Motivating product teams through a culture of autonomy
Nate Barrett
VP of Product

How to survive as a designer or PM in the era of the algorithm

12:45 pm
How to survive as a designer or PM in the era of the algorithm
Chris Mayfield
VP of Product

Algorithms are all the rage right now and are showing us ways of creating products that are more empathetic, useful, and engaging. Learning how to take advantage of this new superpower to solve your next big idea can exciting but where do you start? What makes a good fit for data science and what do you do as a designer or product manager to get it going? We will be recounting our experience with leveraging data science and machine learning in our products and share tips on how to do it well.

About Chris

Chris Mayfield is a VP of Product at Pluralsight, user experience practitioner and design leader. Over the last 15 years he has worked for corporations, non-profits and start-up environments. In each case there has had a passion for solving problems using the principles of user centered design. He leads cross functional teams including designers, product managers and engineers. He has made using technology to help change behavior for good a focus and passion.

Previously before working at Pluralsight Chris helped create Welbe, a disruptive technology that helps connect organizations with employees favorite wearable fitness devices. Welbe is the first ever corporate wellness platform that uses realtime wellness intelligence enabling employers to influence real behavior change. Chris resides in Syracuse, Utah with his wife Michelle and his four daughters. His passions are fitness, nutrition hacks, photography and travel.

About Bhavika

Bhavika is a product manager at Pluralsight where she works on the Pluralsight IQ product. She loves building products that help people learn technology more effectively and using data to build a personalized learning experience. Leveraging her experiences as both a product analyst and user researcher, she enjoys blending quantitative and qualitative methods to inform product decisions.

Prior to her product roles at Pluralsight, Bhavika held client-facing roles at Smarterer (acquired by Pluralsight) and General Electric, after completing the GE Commercial Leadership Program. Bhavika holds a Bachelors of Science in Biomedical Engineering from Worcester Polytechnic Institute.

How to survive as a designer or PM in the era of the algorithm

12:45 pm
How to survive as a designer or PM in the era of the algorithm
Bhavika Shah
Product Manager

Algorithms are all the rage right now and are showing us ways of creating products that are more empathetic, useful, and engaging. Learning how to take advantage of this new superpower to solve your next big idea can exciting but where do you start? What makes a good fit for data science and what do you do as a designer or product manager to get it going? We will be recounting our experience with leveraging data science and machine learning in our products and share tips on how to do it well.

About Chris

Chris Mayfield is a VP of Product at Pluralsight, user experience practitioner and design leader. Over the last 15 years he has worked for corporations, non-profits and start-up environments. In each case there has had a passion for solving problems using the principles of user centered design. He leads cross functional teams including designers, product managers and engineers. He has made using technology to help change behavior for good a focus and passion.

Previously before working at Pluralsight Chris helped create Welbe, a disruptive technology that helps connect organizations with employees favorite wearable fitness devices. Welbe is the first ever corporate wellness platform that uses realtime wellness intelligence enabling employers to influence real behavior change. Chris resides in Syracuse, Utah with his wife Michelle and his four daughters. His passions are fitness, nutrition hacks, photography and travel.

About Bhavika

Bhavika is a product manager at Pluralsight where she works on the Pluralsight IQ product. She loves building products that help people learn technology more effectively and using data to build a personalized learning experience. Leveraging her experiences as both a product analyst and user researcher, she enjoys blending quantitative and qualitative methods to inform product decisions.

Prior to her product roles at Pluralsight, Bhavika held client-facing roles at Smarterer (acquired by Pluralsight) and General Electric, after completing the GE Commercial Leadership Program. Bhavika holds a Bachelors of Science in Biomedical Engineering from Worcester Polytechnic Institute.

When we align

1:05 pm
When we align
Cameron Moll
Design Manager

Researching as a facilitator

2:20 pm
Researching as a facilitator
Rayna Wiles
Visual Strategist & Designer

Getting data right, A case study in how we did it wrong

3:15 pm
Getting data right, A case study in how we did it wrong
Amanda Richardson
Chief Data & Strategy Officer

Your product is only as good as your teamwork

1:35 am
Your product is only as good as your teamwork
Maggie Crowley
Director of Product

Designing Change

11:45 am
Designing Change
Matt Strom
Senior Product Design Lead

Scrapping your scrappy research process for scale

12:45 pm
Scrapping your scrappy research process for scale
Danielle Green
UX Research Manager

How We Used Fast Customer Feedback to Build a Product for Fast Customer Feedback

9:15 am
How We Used Fast Customer Feedback to Build a Product for Fast Customer Feedback
Tanya Koshy
VP of Product

Slaying Giants

9:15 am
Slaying Giants
Jeff Whitlock
President

Blind spots and bents: Designing around your product biases

10:45 am
Blind spots and bents: Designing around your product biases
Samantha Warren
Senior Experience Design Manager

Designing for impact: The shape and strategy of design maturity

2:00 pm
Designing for impact: The shape and strategy of design maturity
Emily Campbell
Senior Design Specialist

The Strange Alliance

3:10 pm
The Strange Alliance
Lauren Treasure
Chief Product Officer

Product teams often view a customer’s interaction with their offering as limited within a set of product features. But to a customer, it really extends to the end-to-end experience with your entire brand — from acquisition ads, targeted emails and sponsored content, to the website, the software or physical product experience, and continued via support interactions. Consider how much better the customer journey is with a consistent experience across every interaction. But how do you make it consistent when all you can control is the UX in your product area? This presentation will provide a framework on how to build and maintain strong relationships with your counterparts across the organization, as well as real examples from my experience at Chatbooks and Ancestry.

Gen 2

2:00 pm
Gen 2
Frank Yoo
Director of Design, Cloud Apps

The incumbents dilemma

2:30 pm
The incumbents dilemma
Thor Ernstsson
CEO

Radical collaboration and trust; breaking down silos and building products at scale

7:45 am
Radical collaboration and trust; breaking down silos and building products at scale
Kim Williams
Senior Director, Product Design

Letting go of process and accepting controlled chaos

10:50 am
Letting go of process and accepting controlled chaos
Wade Shearer
VP of Product Design

Designing a modular onboarding system

1:00 pm
Designing a modular onboarding system
Cindy Chang
Senior Product Designer

Organizational design: Going from features to experiences

10:20 am
Organizational design: Going from features to experiences
Nate Walkingshaw
Chief Experience Officer

Who will build the next million products?

2:15 pm
Who will build the next million products?
Vlad Magdalin
CEO

Barnacles are killing your product team's flow

11:15 am
Barnacles are killing your product team's flow
Joseph Draschil
Product & CX Consultant

How to establish and maintain a design system

10:10 am
How to establish and maintain a design system
Garth Braithwaite
Lead Sr Staff Engineer

As teams and products grow it can become complicated to maintain consistency across all properties, additionally, there is often a duplication of initial work for each product starting from scratch. By establishing and maintaining a company-wide design language and design system implementation, teams are better equipped to ensure consistency, reduce duplication of work, and improve overall design and code quality.

UX research: All together now

11:20 am
UX research: All together now
Taylor Palmer
Product Design Lead

Reference design

11:20 am
Reference design
David Merkosski
Head of Design

I guess I'll manage

12:00 pm
I guess I'll manage
Dillon Winspear
Head of Design

How to truly align your product and sales teams: 5 things we learned at Divvy

2:20 pm
How to truly align your product and sales teams: 5 things we learned at Divvy
Tyler Hogge
SVP of Product & Risk
Divvy

Every organization defines product management differently. In this presentation, you’ll hear from the VP of product and strategy at Divvy on how they’ve taken a very different approach to product, and why it’s so important to truly align product with revenue.

About TylerAs VP of Product and Strategy at Divvy, ​Tyler Hogge​ leads a growing team of world-class PMs, Designers, and Product Marketers on Divvy’s mission of becoming the financial nervous system of every business.

Before joining Divvy, Tyler was a product leader at Wealthfront, where he built the world’s first holistic, free financial planning application, earning the highest rating in the financial category of the app store. Tyler also spent time at SaaStr and at Andreessen Horowitz, a Silicon Valley based VC fund.

Tyler studied finance at Southern Utah University where he was a captain of the D1 baseball team. He earned his M.B.A. from Cornell University and is also a CFA Charterholder.

When he’s not working, Tyler enjoys fly fishing, watching NBA basketball, and spending time with his wife and three kids in the mountains of Alpine, Utah.

Private by default

8:00 am
Private by default
Gabriel Valdivia
Head of Design

Saying goodbye to a good idea

8:10 am
Saying goodbye to a good idea
Laura Luttmer
Senior Product Manager

You've done extensive user research, you've investigated competing alternatives, you've crunched the numbers. After completing significant discovery work, you've become very invested in the problem and are excited about possible solutions … But you realize the right decision for the business is to pivot. In this presentation, I'll discuss my experience moving away from a favorite project and what I learned from the process - how to fail faster without the feeling of failure.

Laura Luttmer is a Product Manager at Lucid Software on the Visual Platform teams. There, she is focused on building an easy-to-use, extensible platform that helps customers and partners customize their Lucidchart experience and visualize their data in context.

Before she began her career in Product, Laura was a mathematics graduate researcher, marketing analyst, and high school math teacher. When she’s not thinking about the future of data and diagram automation at Lucid, she can be found baking delicious yet ugly things, abandoning half-finished craft projects, and hiking with her dog

It's alive! cultivating community & culture

9:05 am
It's alive! cultivating community & culture
Margaret Lee
Leadership Coach

How should you be thinking about improving retention?

11:35 am
How should you be thinking about improving retention?
Daniel Falabella
Director of Product

Lessons learned from 451 days of cross-functional leadership at Pluralsight

12:01 pm
Lessons learned from 451 days of cross-functional leadership at Pluralsight
Dave Rackham
VP of Product

The business value of design

2:05 pm
The business value of design
Mark Rawlins
Senior Director, Product Design

Cultivating a research mindset

4:00 pm
Cultivating a research mindset
Jay Fichialos
VP of Design

The penalty of design and product leadership

9:15 pm
The penalty of design and product leadership
Albert Candari
Chief Experience Officer

What do you do when no one cares about your product?

10:00 am
What do you do when no one cares about your product?
Kaela Worthen
Group Product Manager

Avoiding the pitfalls of the MVP mindset

10:51 am
Avoiding the pitfalls of the MVP mindset
Amy Worthington
Group Product Manager

Idea to product, product to business

9:50 am
Idea to product, product to business
Kyle Jacobsen
Chief Product Officer

Let’s explore what it’s like to take the product idea you have from your kitchen table to the marketplace. We’ll study the journey of Everee and how I quickly learned that we weren’t just building a product but a business. We’ll explore how we assessed our idea, built our team, determined our funding strategy, assessed product market fit, measured our success, monetized our product investments and did all of this while maintaining our day job. In the end, you'll leave with a blueprint of how you can act on your own idea.

Kyle has been building B2B SaaS since the dinosaurs roamed the earth. His journey has taken him across many different industries and in all stages of growth. He is now the CPO and Co-Founder of Everee.

November 2, 2022

12:00 am
November 2, 2022
Coming Soon!

Early registration

5:00 pm
Early registration
Coming Soon!

Roundtable Discussions

5:30 pm
Roundtable Discussions
Coming Soon!

Opening reception (light refreshments)

7:00 pm
Opening reception (light refreshments)
Coming Soon!

November 3, 2022

12:00 am
November 3, 2022
Coming Soon!

Product Leadership Fundamentals: Find, Develop, and Keep Your Team Healthy

8:00 am
Product Leadership Fundamentals: Find, Develop, and Keep Your Team Healthy
Mariah Hay
VP of UX

You’re an experienced product practitioner who has a love of mentoring and an ambition for leadership but are not sure where to start. To make that shift you need to arm yourself with some tactical skills around building a team, developing a team, and even having the hard conversations needed to keep the team healthy. In this workshop, we will be breaking our time into focusing on these three areas, reviewing tactics and tools, and learning through doing.

Experience Team Building 101: How to recruit, interview and identify the best person for your team. We will look at strategies for finding amazing applicants, effective ways of interviewing, and things to looks for and consider in selecting a new team member.Developing Your Team: Tools to develop your PMs and UX Designers, and create career paths within your organization We will look at defining what career paths exist / should exist in your company, learn to use tools that help us guide a conversation to understand the many dimensions of your team member, and practice ways to select and prioritize actionable things you can work with your team member to improve.

Conversations: How to manage Product Managers and UX Designers who are dropping the ball. We will talk about one of the hardest and most important parts of leadership, managing team members who are dropping the ball. This is easier said than done. First, we need to understand why the ball is being dropped (system, workload, communication, soft skills, disengagement). If it is a system or workload issue, how do we co-author a solution with the team? If it is a communication or soft skills issue, how do we coach the individual? And if it is a disengagement issue, how do we have the hard conversation with our team member that they must step up or move on.

High-Performance Product and Design Playbook

8:30 am
High-Performance Product and Design Playbook
Drew Bridewell
Head of Product and Design
GrowthDay

In this workshop Drew will help you build your own High-Performance Product and Design Playbook through the following...

  • Recalibrate Primary roles and responsibilities to elevate your processes, improve your agility and iterative mindset, learn and make decisions better, in harmony
  • Validate ideas and reduce business cost from Zero to One business, product and design development
  • Establish another level of intentionality and product and design impact in your business
  • Increase your team's productivity and overall wellness
  • Unlock individual and team personal development plans and connect to your higher potential
  • Elevate and develop your team's rituals, routines, and rhythms
  • Sustained productivity, performance, and leadership excellence

Be Less Wrong: Mental Models for Product Decision Making

8:30 am
Be Less Wrong: Mental Models for Product Decision Making
Jeff Whitlock
President

What features should we build? How should we implement them? When are they ready to ship?Decision making is central to the job of every product leader. To be great product leaders, we all want to be right in every decision we make. But this isn’t possible.We face too much uncertainty in our profession. Being wrong is inevitable. Furthermore, trying to be right all the time can lead us to defend our position and pre-existing beliefs.Instead, we should try to be wrong less often.This workshop will cover uncommon mental models (heuristics, frameworks, techniques, and thinking strategies) that product leaders can use to be less wrong. For each model, we’ll introduce the concept and then follow-up with case studies and exercises to practice using it to make decisions in your daily work.

Removing "Luck" from Product Bets

1:30 pm
Removing "Luck" from Product Bets
Nate Barrett
Head of Interactive Learning Platform

You have a product vision and a solid strategy for getting there, but how do you know it's the right strategy? How do you remove as much risk as possible, and make the right product investment(s)? How do you increase your odds of winning? You make calculated bets. In this workshop, I'll share what I've seen work to win.

The Balance of Market Opportunities & Customer Driven Innovation

1:30 pm
The Balance of Market Opportunities & Customer Driven Innovation
Kyle Jacobsen
Chief Product Officer

Balancing investments between new market opportunities and innovation for existing customers can be one of the most challenging questions a business has to answer. It’s asking the age-old question, “should we go wider or should we go deeper?” Going wider increases the TAM of your product but it comes with great risk because it’s not a question of just product/market fit but of company/market fit. Going deeper satisfies your current clients but will it expand your revenue?

The purpose of this workshop is to develop a methodology to answer this question. We will create a scorecard to help you and your team identify opportunities and risks in order to decide which investments are right for your company.

November 4, 2022

12:00 am
November 4, 2022
Coming Soon!

Rapid User Research & Usability Testing

8:00 am
Rapid User Research & Usability Testing
Sarah Doody
Founder + CEO

Finally get your team to see how easy it can be do to research so you can understand your users. In this workshop we'll practice user interviews and usability testing. You'll have a toolkit for doing research on your own.

Many teams talk about doing research, but not enough teams actually do research. One main reason for this is lack of buy in from stakeholders and executives. Another reason is because research is perceived as being expense and time consuming. In this workshop, we’ll walk through the entire research process and understand how to get buy in and how to conduct smart, effective user research.

The workshop will consist of a brief overview of why research matters so that you can have more informed discussions with team mates and colleagues who don’t buy into research. Then, we’ll take a deep dive into the research process as well as practice doing research on each other based on a mock project that you’ll learn about in the workshop.

Tackle Complexity with Object-Oriented UX

8:30 am
Tackle Complexity with Object-Oriented UX
Sophia Prater
OOUX Designer, Coach, Chief Evangelist

The best time to get super-curious about all the unknown unknowns is early on in a project. But all too often, we end up brushing complex business rules and information architecture aside in the name of “low fidelity.” Unfortunately, as we avoid asking hard questions to our users, stakeholders, and developers — while designing features and screens without full context — we end up with piles of rework. In this workshop, you’ll learn about the four tough questions you should be asking early on—to make the rest of the project easier and more successful.

  • What are the important objects?
  • What are their relationships to each other?
  • What do users want to do to these objects?
  • What is the structure of each object?

And then, you’ll learn how to answer these four questions through collaborative, structured, and super-effective exercises.You’ll come out of the workshop with four new facilitation and design frameworks that will help you and your team tackle complex problems with confidence:

  • Noun Foraging (define the important concepts in your system)
  • The Nested-Object Matrix (map relationships)
  • The Call-to-Action Matrix (connect actions to objects)
  • Object Mapping (build the detailed structure of your system)

Together, these methods will give you X-ray vision into the complexity at hand, while also generating a laundry list of questions for further research.

Creating Product Vision from Scratch

8:30 am
Creating Product Vision from Scratch
Vicky Thomas
VP of Product

So you need a product vision... now what? This workshop is all about creating product vision and strategy from the ground up. We'll talk about the different components of an effective product vision and strategy, and how to create them. You'll leave the workshop with a gameplan to create these things for your team in 2 weeks or less.

Leading and operating your design org

1:00 pm
Leading and operating your design org
David Hoang
Head of Product Design

Whether you're a senior-level individual contributor or people manager, ensuring your teams run well is critical to get results. This workshop will be an overview on the primary responsibilities of being a coach, operator, and strategist in design leadership.

We'll cover:As companies scale, what got you here won't get you there. In this workshop, we'll cover:

  • An overview of the primary responsibilities and functions of operating your team
  • Building operating playbook for your design orgs
  • Proactively address common org problems you'll encounter as your team evolves

You'll come out of this workshop with a best practices and an operating playbook to run and grow your design orgs.

How to Craft a Winning Product Strategy in the Era of AI

1:30 pm
How to Craft a Winning Product Strategy in the Era of AI
Jaekob Chenina
Product Lead

The demand for product leaders who understand AI and how to leverage it to drive an impactful business strategy is skyrocketing. In this workshop, you will learn how to evaluate AI opportunities, how to infuse AI into your roadmap, how to launch AI products, and how to maximize the impact of your AI initiatives with the minimal amount of resources. This interactive workshop will include case studies from real-world AI product roles and set you on your path to become an expert AI & data product leader.

Protecting Our Research from Ourselves: Optimizing Research for Creative and Empathic Decisions

1:30 pm
Protecting Our Research from Ourselves: Optimizing Research for Creative and Empathic Decisions
Jacob Davidson
UX Researcher

By focusing so much on what comes at the end of research: the solution, we get in the way of understanding the problems we are trying to solve.

This class teaches more about developing a mindset of exploration and discovery before getting to solutions. Whether you’re a PM, a Designer, or a Researcher, this class will help you understand how to plan, synthesize, and share research that looks to understand user’s obstacles and leverage those insights to inspire creativity and empathy among your teams.

Product Vision and Storytelling

1:00 pm
Product Vision and Storytelling
Keenan Cummings

Storytelling makes products, makes teams, and makes companies. Telling your story is telling your users why they should care, your team why they should invest their best selves into their work, and yourself where all this effort is taking you. I will be recounting my experience with leveraging stories to convince investors, peers, colleagues, and myself of what matters, and sharing tips on how to do it well.

The moment of truth for design leadership

1:00 pm
The moment of truth for design leadership
Daniel Burka
Design Partner

Strong opinions loosely held, design rules versus guidelines

1:00 pm
Strong opinions loosely held, design rules versus guidelines
Ben Peck
Director, Product Design

The modern product team

10:00 am
The modern product team
Adrienne Gajownik
Senior Product Manager

Making the leap to IoT

10:00 am
Making the leap to IoT
Andi Moore
Director, Product

How to speed up research

10:00 am
How to speed up research
Aryel Cianflone
UX Researcher

April 26, 2023

12:00 am
April 26, 2023
Coming Soon!

Early registration

5:00 pm
Early registration
Coming Soon!

Opening reception (light refreshments)

7:00 pm
Opening reception (light refreshments)
Coming Soon!

April 27, 2023

12:00 am
April 27, 2023
Coming Soon!

Registration and breakfast

7:30 am
Registration and breakfast
Coming Soon!

Opening remarks

9:00 am
Opening remarks
Coming Soon!

Designing & Delivering Products at the Speed of Change

9:10 am
Designing & Delivering Products at the Speed of Change
Shawn Johnson
Former GVP Product & Design

We have all been there before. We have our processes, methods, and mechanisms in place for how to design and deliver products people love. But what happens when all of that is thrown out the window? When you are asked to deliver in half the time, with a quarter the the team size required, and across 15 different devices and platforms on day one into a highly competitive and saturated market?

We have all heard the term "building the plane while flying it", but few leaders are equipped for the type of tools required for the tightropes and trapezes you will embark on. This was the task at hand when developing and launching Discovery+ to 25 million subscribers, across 13 countries and 12 languages.

In this talk, Shawn will discuss what you need to do to survive take-off, a trip around the sun, and bringing everyone together to succeed in designing, developing and launching a global streaming service in record time. Shawn will highlight key pitfalls and important areas to achieve success through adaptive intelligence, quick decisions and trade-offs that keep the customer and the company culture at the center focus.

Shawn will also share stories and examples of how he used collaboration tools and tactics, including using intuition and instinct with real time data to produce a Design led MLP (Most Lovable Product) that ultimately shifted the trajectory of the company and resulted in one of the largest media mergers in history.

Subscribe to a better version of yourself: Why customers pay for aspirational products

9:45 am
Subscribe to a better version of yourself: Why customers pay for aspirational products
Lauren Treasure
Chief Product Officer

In product development, we focus a lot on solving customer problems. In my experience, the most successful products are helping customers achieve their aspirations, not merely solving their problems. I will talk through examples of customer aspirations and how to identify them, including how my team at Chatbooks created an incredibly successful subscription product that allowed customers to feel like better parents just by subscribing.

Break (drinks and snacks)

10:20 am
Break (drinks and snacks)
Coming Soon!

Herding Cats: The Untold Skills Required for Design Innovation

11:00 am
Herding Cats: The Untold Skills Required for Design Innovation
Steve Gustavson
VP, Design Innovation

You've been given a mission to plant a flag and create and sell a vision for the future of an important product experience. The only catch: There's no brief. And the teams who need to buy-in don't know why you're doing it. And importantly, why YOU are doing it, instead of them.

The reality is that great product innovation is not for the feint of heart. It requires intense organization and the ability to deliver an inspiring, realistically attainable future vision that aligns everyone around a shared outcome.

Steve will share a story about a product experience he's leading around the future of end-user experiences for ServiceNow. And the hard lessons he's learned along the way.

Color and contrast for accessible interfaces

11:35 am
Color and contrast for accessible interfaces
Nate Baldwin
Principal Product Designer

Accessibility is about ensuring people can perceive and operate digital interfaces. For sighted people, this can be a difficult problem to solve. There are a plethora of visual experiences and impairments, and solving for one person’s challenge may adversely affect another’s. In other cases, a solution may not actually help the people it is intended to help. For example, dark mode may seem reasonable for photophobia (light sensitive people). However, high contrast text in dark mode can result in optical glare, making text illegible. The way that we can solve for the complexities of individual visual experience is with color personalization.

In this talk, Nate will discuss the basics of the human visual system, color science, and how they relate to user interfaces. He will use examples from his work creating Adobe Spectrum’s color system in conjunction with their open source color tool, Leonardo.

Lunch

12:10 pm
Lunch
Coming Soon!

Building products in an AI first world

1:40 pm
Building products in an AI first world
Nate Sanders
Chief Executive Officer

Building AI products breaks the normal harmony, cadence, and discovery tracks for most companies. Learn how a few mental models and principles has helped the Artifact team solve difficult problems for an AI first product.

Responsible Innovation During Crisis

2:15 pm
Responsible Innovation During Crisis
Nancy Douyon
Design Ethicist
Prev Uber & Google

Every design decision has the potential to include or exclude customers. Global Research emphasizes the contribution that understanding user diversity makes to informing these decisions, and thus to including as many people as possible. User diversity covers variation in capabilities, needs and aspirations. I’ll discuss how we use Global Research to prioritize what product teams really need to build well and understand if their designs have relative ease of use that translates well to non-US users. Global Research priorities addresses some of the most challenging problems facing our global users today. Topics covered: gender-neutrality in tech Europe, responsible innovation dissolved @ Facebook, Twitter blue check mark crisis, spotify joe rogan fiasco, FTX etc

Break (drinks and snacks)

2:50 pm
Break (drinks and snacks)
Coming Soon!

Fixing product analytics: lessons from a frustrated Microsoft PM

3:30 pm
Fixing product analytics: lessons from a frustrated Microsoft PM
Shruti Goli
Chief Product Officer & Co-founder

Today, product analytics is broken. Product analytics helps product managers and UX designers by collecting different forms of data; however, deriving insights quickly and uncovering problem areas is often a stop gap for these tools. Trymata gives you all the data and the story to go with it to help you craft the best digital experience.

Enough with the Confetti: How to design delight by infusing your product with brand attributes rather than a sprinkle of magic pixie dust.

4:05 pm
Enough with the Confetti: How to design delight by infusing your product with brand attributes rather than a sprinkle of magic pixie dust.
Kyle Turman
Director of Product Design

Few words get passed around more often than “delight” when talking about how to build products that people love.

Yet the word delight often is misconstrued or poorly defined that teams end up using “delight” as a catch-all for anything that feels fun or exciting.

In this talk we’ll go over some examples of what it means to build delight into your product in a way that aligns with and boosts your company’s brand perception and also give you the tools to say “enough with the confetti already!” and come up with a better version of delight for you, your team, and your customers.

Day 1 wrap-up

4:40 pm
Day 1 wrap-up
Coming Soon!

April 28, 2023

12:00 am
April 28, 2023
Coming Soon!

Breakfast

7:30 am
Breakfast
Coming Soon!

Day 2 kick-off

9:00 am
Day 2 kick-off
Coming Soon!

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